Through Mendel, knowing whether you are a carrier for debilitating genetic conditions provides you with peace of mind and assurance in the health of your child. It is important to give users a feeling of trust and confidence. That’s why I choose turquoise blue as the brand color which is a symbolic color of science.  But this product is designed for couple and their next generation. This product is related to love and hope. So in the report, I choose many warm family photos as a theme in order to build the love and caring atmosphere.