Genetic health care is not popular in Hong Kong currently, but we believe it has the potential to growth and expand the market needs. Circle is our first B2C genetic test product that targets Asian market. Our first step is to launch in Hong Kong. Since it may be something new to our target audience, we have to pay more effort in marketing to raise awareness and educate people the good of knowing your genes so as to live a healthier life.

 

We sell the Circle products in “greencommon” which is a retail store selling organic and healthy food. We cooperate with them and organise different educational talks and events. We also participate in many fitness and wellbeing event occasion so as to raise awareness and increase brand exposure. All these events involve design which I help with it.