Circle
Genetic Lifestyle Product
BRANDING | LOGO DESIGN | GRAPHIC DESIGN | PACKAGING DESIGN | PRINT DESIGN | WEB DESIGN | EVENT DESIGN
Circle is a B2C product design project that I participated in Prenetics. The biggest difference from other products is that Circle is direct to consumer, so it involves a lot of marketing design, like events and booths, leaflets and social media post etc, to raise people awareness and education them what genetic test is and how important it is to us. This would be a big challenge to make people realise genetic test is something they need and would like to buy it in store or online.
My Role
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Branding Design: I am responsible to design the brand image and logo. I design the core visual element and build a branding style guide.
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Packaging Design: I design the box structure and product sleeves.
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Print Design: I design some of the marketing materials, like flyers, event decoration, posters and booths.
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Web Design: I design the customer website which introduces the product values.
Logo and Branding Design
Style guide for social media post
Generic packaging
Hong Kong retail store and online store packaging
Packaging Design
Educational Flyers which gives you a basic knowledge on how your genes related to your diet.
Printing Design
Circle
Designer